According to Google, for the first time in August the French carried out more research on mobile than on computer. The head of the finance and insurance sector at Google France took the opportunity to remind the importance of offering sites and a mobile network quality so that the experience is the same or even better on mobile and PC. " This mobile moment for all sectors of activity in France is an opportunity to re-emphasize the importance of the mobile and to advise industry to seize this opportunity, especially in terms of speed "
Accelerate loading time
According to Google Data in France, the average loading time for a mobile site is 8.8 seconds, whereas it should be lower to 3 seconds for the user experience to be optimal. To reach this goal, Google has been offering its AMP (Accelerated Mobile Pages) format to publishers since 2016, enabling them to optimize download time by storing their content on Google's servers.