French Internet users do more research on mobile than on computer


                            

                                
                                                                                                                                                        


                                                     French Internet users do more research on mobile than on computer

                                                                                            

According to Google, for the first time in August the French carried out more research on mobile than on computer. The head of the finance and insurance sector at Google France took the opportunity to remind the importance of offering sites and a mobile network quality so that the experience is the same or even better on mobile and PC. " This mobile moment for all sectors of activity in France is an opportunity to re-emphasize the importance of the mobile and to advise industry to seize this opportunity, especially in terms of speed "

Accelerate loading time

According to Google Data in France, the average loading time for a mobile site is 8.8 seconds, whereas it should be lower to 3 seconds for the user experience to be optimal. To reach this goal, Google has been offering its AMP (Accelerated Mobile Pages) format to publishers since 2016, enabling them to optimize download time by storing their content on Google's servers.

made public at the beginning of the year, the equipment manufacturer Ericsson had demonstrated the negative impact on the user of a network of poor quality. When loading a video, 47% of users disregard the content after a wait time of more than 1 second. For 8 seconds of expectation the result is unequivocal, " all users lose interest ."