Brokerage Account Value, Cash Value, and Purchase Power



Online brokers and brokerage firms are highly popular these days because they offer secure interfaces that allow fast trading, trend and predictive analysis, and the ability to borrow funds or trade on margin. Online stock accounts use specific terminology and display common figures that could be confusing to a novice trader. Three of the most common terms and figures that every newcomer should know are: account value, cash…



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